Starting a business is an exciting venture. People who journey down the road of entrepreneurship are usually full of high hopes for a rewarding, profitable business.
While many people love the idea of ‘flying solo’, it’s always a good idea to consider all your business model options.
When it comes to setting your business up for success, franchising empowers entrepreneurs to be part of a growing economy.
Montagu Dried Fruit and Nuts (Pty) Ltd CEO, Hannes Jansen, believes that franchise opportunities are a powerful and rewarding way to encourage entrepreneurship. “As the franchisor, our business follows a trusted and proven product-based model which is simple and effective,” he says.
Essentially, as a franchisee, you have access to significant support in several business areas.
6 advantages of franchising
1. A trade name
Under a franchise, there is no need to waste unnecessary time and money setting up a trade name and other licensing from scratch. The number one advantage of franchising is the benefit of using the trade name of an established brand. This right includes using the logo, trademarks and trade name of the business – as well as the established target market.
On your own, you would spend years trying to build a positive reputation in your industry. Under a franchise, you start your business with an established reputation.
2. The product or service
A franchise gives you access to established products and services that are tried, tested and most importantly, in demand. Most franchisees today buy into a franchise when the products and services have been accepted and well-received by the public and market as a whole.
As a start-up, it takes a long time to build trust and a sound reputation. Yet with a franchise, you simply join in with an already well-oiled machine and look for ways to add additional value to the brand.
Buying into a franchise doesn’t necessarily mean you need to have a particular skill set or expertise in that industry. If you start a business solo, your start-up will likely be based on a hobby, personal skill or talent. However, one of the many advantages of franchising is the incredible support by the franchisor who provides the necessary training for you to run your new business effectively.
When you start a business from scratch, the idea of marketing to the masses can be overwhelming. That is, if you even have time for it. Plus, your entire marketing budget will come out of your own pocket. Marketing is a great advantage of franchising. When you join an established franchise, the franchisor handles marketing on a national level. This leaves you time and space to hone in on your local customers.
5. Trade locations
Finding business premises may be relatively simple, more so if you have the time and expertise. But finding the right premises can be difficult. The advantages of franchising and the fruitfulness of its business model lies in the franchisor’s ability to understand your business needs. This means they will have the resources, contacts and expertise to secure your premises in the right trade location.
As an entrepreneur, the world is your oyster when it comes to the products and services you offer. Sourcing your products is a little more difficult to do – and can be more expensive.
With franchising opportunities, a franchisor will do the entire product sourcing for you. While they decide on the specific products and services with which you will trade, you benefit from the franchisor’s bulk discount negotiations on your behalf.
There are many other franchise opportunities, but the take-home message is that a franchise model gives entrepreneurs a fighting start in the market. There are many advantages of franchising, but most importantly, all the major start-up procedures and processes are taken care of, giving you a solid platform for success.
Buying a franchise with Montagu:
Montagu runs a highly successful franchise network nationwide. We have over 140 franchises established countrywide that sell more than 2,500 tons of dried fruit and nuts products every year.
Montagu is passionate about the further development of the Montagu brand by establishing a national network for those interested in buying a franchise. This network provides franchise opportunities through various products from the town of Montagu.
The focus of the Montagu franchisor is to assist the Montagu franchisees with administrative systems, marketing and national brand visibility.
Interested? For all franchise opportunities and related queries, click here to contact us.