Meet our franchisee of the week: Logan Cook
Residing in Benoni, Logan owns our Montagu franchise in Greenstone, at the Green Valley Shopping Centre with the assistance of his wife Ruby and son, Bav.
Prior to investing with the Montagu brand, Logan had traveled to Nelspruit for a business meeting but stopped for a snack, and upon arrival at one of the stores, Logan discovered the true potential of the Montagu brand.
“I discovered that people enjoyed a much healthier snack and saw that current trends in society incorporated and promoted healthy eating and living. I decided that this would be a good investment with a lot of potential growth,” says Logan.
Logan explains that Montagu’s name stands out as a powerhouse in the dried fruit and nuts sector:
“Montagu is an extremely well-established household name in the Western Cape region, and when I asked the people of the Cape about the brand, each and every person said they loved the freshness and taste of all the products. Montagu prides itself on having the monopoly in the industry which I loved. Upon my visit to the head office and farms, the staff (from the directors to the pickers) were very friendly, helpful and had that go-getter attitude. This franchise always tries to be different, whether it be through new products or finding new ways to promote them.”
Logan says he’s constantly looking for opportunities to tell potential investors and entrepreneurs about the franchise: “Today there is a great focus on eating healthy and having an active lifestyle. Montagu has met that need, and people love our dried fruit and nuts, which I believe are a key part of healthy living and having an active lifestyle. So if more stores start opening, more lives can be changed through healthier lifestyles. We love helping our customers on their journeys to live longer, happier, healthier lives,” he says.
Pursuing a healthy lifestyle is a family affair for the Cooks. When they’re not staying active at the gym, they enjoy indulging in their favourite Montagu snacks, which include the roasted and salted cashews, dried mango, roasted corn, mixed fruit cubes, pitted dates and raw almonds.
“As a family we work hard and strive to promote the Montagu brand, as we are now part of a growing Montagu family. We monitor our eating habits and always encourage other family members and friends to support a healthier lifestyle,” says Logan.